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Flowers in Filipino History and Culture: A Florist Guide
In the Philippines, flowers are far more than decorative elements—they are woven into the very fabric of the nation’s identity, serving as symbols of faith, resilience, love, and cultural heritage. From the fragrant Sampaguita garlands adorning religious altars to the spectacular floral floats of the Panagbenga Festival, flowers tell the story of a people whose history has been shaped by indigenous traditions, Spanish colonization, and an enduring devotion to beauty and spirituality.
The National Flower: Sampaguita
Botanical and Historical Background
The Sampaguita (Jasminum sambac), also known as Arabian Jasmine, holds the distinguished position as the national flower of the Philippines, declared by Governor-General Frank Murphy in 1934. Despite this honor, the Sampaguita is not native to the Philippines but originates from Southeast Asia and maintains a pantropical distribution. It remains cultivated rather than naturalized in the country.
The plant itself is a woody shrub that can grow up to three meters high, producing small, white, star-shaped flowers renowned for their sweet, intoxicating fragrance. The name “Sampaguita” itself has become synonymous with Filipino identity and values.
Cultural Symbolism
The Sampaguita embodies multiple virtues central to Filipino culture:
- Purity: Its pristine white petals represent innocence and spiritual cleanliness
- Simplicity: The modest flower reflects the humble nature valued in Filipino society
- Fidelity: It symbolizes loyalty and devotion in relationships
- Hope: The flower represents optimism and faith in the future
- Strength: Despite its delicate appearance, it signifies resilience
Traditional Uses
Religious Ceremonies: Sampaguita garlands are commonly used in religious offerings, particularly during Catholic masses and devotions. Filipinos place these garlands on altars, around statues of saints, and on the tombs of departed loved ones, especially during All Souls’ Day.
Hospitality and Honor: The traditional practice of creating Sampaguita leis serves as a symbol of Filipino hospitality. These fragrant garlands welcome honored guests and dignitaries, embodying respect and warm reception.
的婚礼: The flower appears prominently in Filipino weddings, where it represents the couple’s innocence and unity.
Traditional Medicine: Indigenous healers have long used various parts of the Sampaguita plant to treat ailments including headaches, fever, and eye infections. Sampaguita tea is believed to have calming effects and helps alleviate stress and anxiety.
Perfumery and Commerce: The sweet-smelling blooms are harvested for perfume production and essential oils, supporting local economies, particularly in flower-growing regions.
Modern Cultural Impact
The Sampaguita continues to inspire contemporary Filipino culture. Beauty queens, including Miss Globe 2021 and Catriona Gray (Miss Universe 2018), have worn stunning Sampaguita-inspired costumes, transforming the humble flower into high fashion and showcasing Filipino pride on the international stage.
Spanish Colonial Influence: Flores de Mayo
Origins and Historical Development
Flores de Mayo (Flowers of May) represents one of the most enduring legacies of Spanish colonization in the Philippines. This month-long devotion to the Blessed Virgin Mary was introduced by Spanish missionaries in the mid-1800s and became firmly established after the proclamation of the Immaculate Conception dogma in 1854.
The tradition gained widespread popularity following the 1867 publication of Monsignor Mariano Villena Sevilla’s translation of “Flores de María” (originally titled “Mariquít na Bulaclac nasa Pagninilaynilay sa Buong Buannang Mayo ay Inihahandog nañg mañga Devoto cay María Santísima” or “Beautiful Flowers that in the Meditations in the Whole Month of May are Presented by Devotees to Mary Most Holy”). Msgr. Sevilla, ordained in 1863, was the first secular priest in Philippine history to translate devotional material into the local language, making religious practices accessible to ordinary Filipinos.
The first recorded celebration occurred in 1865 at the Church of Our Lady of the Assumption in Bulacan, Msgr. Sevilla’s hometown. By 1867, Flores de Mayo and its culminating event, the Santacruzan, were officially observed in Malolos, Bulacan.
The Tradition Today
Daily Devotions: Throughout May, communities gather in churches or chapels every evening for prayer, rosary recitation, and catechism lessons for children. Young participants carry flowers to offer before an image of the Virgin Mary, symbolizing love, affection, and veneration.
Educational Component: The tradition serves as an important vehicle for teaching children Catholic beliefs, Christian values, and the stories of Marian apparitions. In many communities, children receive paper tickets for active participation, which they can redeem for school supplies at the end of May.
Community Meals: After prayers, sponsors known as Hermanos and Hermanas provide treats and snacks to participants, fostering community bonds and hospitality.
Regional Variations: Different regions have developed unique practices. In Batangas, particularly in Lipa, the tradition known as “Luglugan” involves nightly devotions in structures called tuklóng, followed by parties hosted by the day’s sponsors.
The Santacruzan: A Grand Finale
The Santacruzan, held on the last day or final days of May, is a spectacular religious pageant procession that commemorates the finding of the True Cross by Saint Helena (Reyna Elena) and her son, Emperor Constantine the Great, in 321 A.D.
Processional Structure: The procession features an elaborate arrangement of participants, including:
- Children dressed as angels leading the procession
- Young women portraying biblical figures and Marian titles (sagalas)
- Each figure represents specific virtues or biblical stories
- The highlight is Reyna Elena herself, portrayed by a respected lady from the community, who carries a grand bouquet and is accompanied by a young boy dressed as Constantine
Floral Decorations: Participants walk beneath beautifully crafted arches adorned with flowers and lights. Roses, orchids, and Sampaguita are intricately woven into these structures, creating fragrant and visually captivating displays.
Cultural Significance: While rooted in religious devotion, the Santacruzan has become a cherished tradition associated with youth, love, romance, and community identity. Movie and television personalities often participate in major celebrations, reflecting the event’s importance in Filipino popular culture.
Indigenous Flora and Symbolism
Notable Philippine Flowers
The Philippines, an archipelago of over 7,000 islands, is considered a mega-biodiversity hotspot with more than 10,000 species of vascular plants, over half of which are endemic. Several flowers have particular cultural significance:
Waling-Waling (Vanda sanderiana): Known as the “Queen of Philippine Orchids,” this rare and prized species is endemic to Mindanao. Its large, flat flowers display stunning shades of pink, purple, and white, making it a symbol of Philippine natural beauty and rarity.
Ylang-Ylang/Ilang-Ilang (Cananga odorata): Native to Southeast Asia including the Philippines, this flower is famous for its distinct, seductive fragrance used extensively in perfumery. The greenish-yellow flowers with long, twisted petals represent sensuality, beauty, and love—considered “the flower of flowers.”
Santan: The vibrant red clusters of Santan signify fidelity, optimism, and joy, commonly seen in Filipino neighborhoods and gardens.
Kalachuchi/Kalatsutsi (Plumeria): This flower represents love, birth, and new beginnings, often planted in cemeteries and near churches.
Bougainvillea: Though introduced from South America, it has become ubiquitous in Filipino landscapes, signifying passion, beauty, and protection with its vibrant pink and purple bracts.
Philippine Rose (Rosa philippinensis): An extremely rare species believed to be native to the Philippines, this white or pink flowering shrub represents the nation’s unique botanical heritage.
Flower Meanings in Filipino Culture
Filipinos have developed a rich symbolic language through flowers:
- White flowers (especially in funeral arrangements) represent purity and respect
- Purple signifies devotion
- Pink represents innocence
- Blue symbolizes eternal life
- Red expresses love and passion
The Panagbenga Festival: Celebrating Resilience Through Flowers
Origins and Purpose
The Panagbenga Festival, also known as the Baguio Flower Festival, stands as a powerful testament to Filipino resilience and community spirit. Conceptualized in 1995 by lawyer Damaso E. Bangaoet, Jr., the festival was created to help Baguio City recover from the devastating 1990 Luzon earthquake that had severely damaged the region and its tourism industry.
The festival held its first edition in February 1996, initially called the Baguio Flower Festival. By the end of that year, archivist and curator Ike Picpican suggested renaming it “Panagbenga,” a Kankanaey term meaning “a season of blossoming, a time for flowering.” This indigenous name reflected the festival’s deep connection to Cordillera traditions and values.
Why February?
February was strategically chosen as it falls during Baguio’s dry season with generally chilly weather—perfect for outdoor celebrations. Additionally, the city lacked its own fiesta or patron saint feast day due to being established as a city by Americans rather than evolving from a Spanish-era town. The timing also took advantage of when flowers naturally bloom in the region and when university alumni return to the city.
Festival Symbols and Identity
The official logo features a spray of sunflowers, chosen from an entry by Trisha Tabangin, a student at Baguio City National High School, during the annual Camp John Hay Art Contest. The sunflower and Everlasting (Xerochrysum bracteatum) are Baguio City’s official flowers.
The festival hymn, composed by Professor Macario Fronda of Saint Louis University, incorporates the rhythm and movements of the Bendian—an Ibaloi dance of celebration whose circular movements express unity and harmony.
Main Events and Activities
Grand Float Parade: The festival’s centerpiece features elaborately decorated floral floats that rival those of Pasadena’s Rose Parade. In 2024, a record 34 flower floats participated, showcasing the creativity and dedication of Baguio residents. Each float is a masterpiece covered mostly with flowers, reflecting themes that celebrate nature, culture, and community.
Street Dance Competition: Performers dressed in colorful, flower-inspired costumes present choreographed dances inspired by the Bendian and other indigenous Cordillera traditions. The 2025 festival featured the “Rhythm of the Highlands” competition with 24 groups performing traditional rhythmic dances and rituals, reenacting customs like peace pacts and harvest celebrations.
Session Road in Bloom: After the parades, Baguio’s central business district is closed to traffic for a week, allowing establishments to extend their spaces. This transformation creates a bustling marketplace featuring crafts, food, and entertainment from across the Philippines.
Additional Activities:
- “Let a Thousand Flowers Bloom” painting activity
- Landscape competitions
- Barangay beautification contests
- Flower arrangement contests
- Garden shows
- Cultural performances showcasing Cordillera traditions
- Ikat textile fashion shows highlighting traditional weaving
Cultural and Economic Impact
Panagbenga has evolved from a local recovery effort into one of the Philippines’ premier festivals, receiving accolades including:
- Recognition as the country’s best tourism event by the Association of Tourism Officers of the Philippines (ATOP)
- Membership in the International Festival and Events Association (IFEA)
- Drawing tens of thousands of local and international tourists annually
The festival successfully blends Cordilleran indigenous traditions with contemporary Filipino artistry, serving as a bridge for transmitting cultural heritage to younger generations while driving significant economic activity during what was historically a lean tourism month.
Flowers in Contemporary Filipino Life
Celebrations and Milestones
Filipinos, known for their warm, emotional nature and deep regard for family and friends, incorporate flowers into virtually every significant life event:
的婚礼: Floral arrangements are essential, featuring native flowers like Sampaguita, orchids, and anthuriums alongside roses and lilies. The bride’s bouquet, church decorations, and reception venue all showcase carefully selected blooms that reflect Filipino aesthetic preferences and cultural values.
Birthdays: Celebrated with great fervor, birthdays call for vibrant floral arrangements. Filipinos spare no expense in making these occasions special, with flowers serving as tokens of love and appreciation.
Mother’s Day and Women’s Day: These occasions see particularly high demand for flowers. Roses (pink, red, and white), lilies, carnations, sunflowers, alstroemeria, and gerberas are popular choices. Complementary two or three-colored arrangements are preferred for their beauty and symbolic meaning.
Valentine’s Day: Having dual significance as both a celebration of romantic love and the Solemnity of St. Valentine, this occasion sees couples of all ages expressing their affection through floral gifts.
Inaugurations and Business Openings: Flower stands grace the openings of restaurants, shops, and offices, symbolizing good fortune, prosperity, and community support.
Funeral Traditions
Flowers play a vital role in Filipino funerals (burol), which are deeply rooted in tradition and hold immense cultural significance:
The Wake (Lamay): Held for several days before burial, the wake features prominently displayed floral arrangements sent by family members, with each contributing their own tributes.
Color and Flower Choices: White predominates, symbolizing purity and respect, though accents of purple (devotion), pink (innocence), and blue (eternal life) may be incorporated. Popular flowers include:
- Lilies (peace and purity)
- Roses (love and respect)
- Chrysanthemums (condolences)
- Orchids (strength and resilience)
Personalization: Including ribbons with messages in Tagalog or incorporating cultural symbols like doves and religious figures adds meaningful touches to funeral arrangements.
The Dangwa Flower Market
Since the late 1970s, the Dangwa Flower Market in Manila has served as the heart of the Philippine flower trade. Fresh cut flowers from Benguet Province, transported by the Dangwa Tranco Company, fill this bustling marketplace with pots, bouquets, and beautiful plants at affordable prices. The market remains the go-to destination for Filipinos seeking flowers for any occasion, continuing a tradition that links highland flower growers with urban consumers.
Ecological and Agricultural Significance
Flower Growing Regions
The Cordillera region, particularly Benguet Province around Baguio City, serves as the Philippines’ primary flower-growing area. The cool mountain climate provides ideal conditions for cultivating temperate flowers alongside tropical blooms.
Other significant locations include:
- Banaue Rice Terraces: These UNESCO World Heritage sites in the Cordillera region feature stunning landscapes decorated with native plants and wildflowers, demonstrating the harmonious relationship between Filipino agricultural practices and natural beauty.
- Quezon Memorial Circle, Manila: Offers tourists fields of traditional Filipino flowers with bright colors and pleasant fragrances.
- La Mesa Ecopark: Provides an urban sanctuary featuring local flowers and native plants, allowing city dwellers to connect with Philippine flora.
Traditional Agricultural Practices
The connection between flowers and agriculture runs deep in Filipino culture. The original introduction of Flores de Mayo by Spanish colonizers resonated with Filipino farmers who saw the tradition as a tribute to the Virgin Mary for providing rain. The celebration represented farmers’ unwavering gratitude for agricultural abundance, with blooming flowers symbolizing successful crops and food security.
Contemporary Challenges and Conservation
Endangered Species
Many native Philippine flowers face threats from habitat loss, climate change, and over-collection. The Waling-Waling orchid, despite its fame, remains rare and requires conservation efforts. The Philippine Rose is extremely rare in the wild, with limited populations remaining.
Conservation Initiatives
Recognition of the Sampaguita’s cultural and ecological importance has led to preservation and protection efforts, including:
- Cultivation programs to ensure sustainable supplies for traditional uses
- Education about the flower’s non-native status and the importance of the 10+ endemic Jasminum species found nowhere else in the world
- Integration of native plant conservation into tourism and cultural festival programming
The Enduring Language of Flowers
In Filipino culture, flowers communicate what words cannot fully express. They bridge the sacred and the secular, the indigenous and the colonial, the personal and the communal. From the humble Sampaguita garland offered in prayer to the spectacular floral floats of Panagbenga, flowers tell the story of a people who have transformed hardship into beauty, colonization into synthesis, and destruction into renewal.
The Filipino relationship with flowers reflects core cultural values: bayanihan (community spirit), pakikipagkapwa (regard for others), resilience in the face of adversity, and a deep spirituality that finds the divine in nature’s beauty. As the Philippines continues to evolve, flowers remain constant companions—marking births and deaths, celebrating love and faith, honoring ancestors and welcoming guests, and reminding Filipinos of their unique cultural heritage that blooms anew with each generation.
Whether gathered in prayer during Flores de Mayo, dancing through the streets of Baguio during Panagbenga, or simply adorning a humble home altar, flowers in the Philippines are never merely decorative. They are living symbols of history, faith, identity, and hope—a fragrant testament to the beauty and resilience of the Filipino spirit.