Privacy Policy

Last updated: July 2026

1. Who We Are

Hayden Blest (“we”, “our”, “us”) operates the website haydenblest.com. We are a Hong Kong-based florist providing hand-tied bouquets, floral arrangements, and same-day flower delivery services across Hong Kong Island, Kowloon, and the New Territories.

2. What Personal Data We Collect

When you place an order or create an account, we collect:

  • Identity data: name, username.
  • Contact data: email address, phone number, delivery address.
  • Transaction data: order details, payment method (we do not store full credit card numbers — payments are processed by Stripe).
  • Technical data: IP address, browser type, device information (via standard server logs and Google Analytics).

3. How We Use Your Data

We use your personal data to:

  • Process and deliver your orders.
  • Communicate with you about your order status.
  • Send order confirmations and delivery updates.
  • Respond to your enquiries and customer service requests.
  • Improve our website and services (analytics).
  • Send marketing emails if you have opted in (you may unsubscribe at any time).

4. Legal Basis for Processing

Under the Hong Kong Personal Data (Privacy) Ordinance (Cap. 486), we process your data on the following legal bases:

  • Contractual necessity: to fulfil your order.
  • Legitimate interest: to improve our services and prevent fraud.
  • Consent: for marketing communications, which you may withdraw at any time.

5. Data Sharing

We do not sell, rent, or trade your personal data. We share data only with:

  • Payment processors: Stripe (for payment processing).
  • Delivery partners: to fulfil your order.
  • Analytics providers: Google Analytics (anonymised IP).
  • Legal authorities: if required by Hong Kong law.

6. Data Retention

We retain order records for 7 years for tax and accounting purposes. Marketing consent data is retained until you unsubscribe. Analytics data is anonymised and retained for 26 months.

7. Your Rights

Under Hong Kong law, you have the right to:

  • Request access to your personal data.
  • Request correction of inaccurate data.
  • Request deletion of your data (subject to legal retention requirements).
  • Withdraw consent for marketing at any time.
  • Lodge a complaint with the Hong Kong Privacy Commissioner for Personal Data.

8. Cookies

Our website uses cookies to enable shopping cart functionality, remember your preferences, and collect anonymised analytics. You may disable cookies in your browser settings, but this may affect site functionality.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices.

10. Contact Us

For privacy enquiries or to exercise your rights, contact us at:

Email: hello@haydenblest.com

Address: Hayden Blest, Sheung Wan, Hong Kong