This guide highlights some of the most renowned florists globally, known for their creativity, unique approaches, and impact on the floral industry, with a nod to those who may use technology to enhance their reach or designs.

1. Jeff Leatham (Los Angeles / Paris)

• Signature Style: Bold, minimalist, and contemporary designs.
• Notable Work: Artistic director at the Four Seasons Hotel George V in Paris, Leatham is celebrated for dramatic installations and celebrity events, including for the Kardashians and Oprah.
• IT Influence: Leatham’s massive social media presence (over 200,000 Instagram followers) showcases his work, blending technology with art to reach global audiences. His online masterclasses also democratize floral design education.
• Location: Based in Los Angeles and Paris.
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2. Nicolai Bergmann (Copenhagen / Tokyo)

• Signature Style: Scandinavian minimalism fused with Japanese aesthetics, known for geometric flower boxes.
• Notable Work: Runs a floral empire in Japan, with cafes and boutiques integrating floral art into lifestyle experiences.
• IT Influence: Bergmann’s brand leverages e-commerce and visually stunning online galleries to market his signature flower boxes globally, making him a pioneer in digital floral retail.
• Location: Copenhagen and Tokyo.
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3. Philippa Craddock (London)

• Signature Style: Romantic, organic, and sustainable designs.
• Notable Work: Designed floral arrangements for Prince Harry and Meghan Markle’s 2018 wedding.
• IT Influence: Craddock’s online shop and virtual workshops use technology to teach sustainable floristry, emphasizing eco-friendly practices that resonate with modern audiences.
• Location: London.
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4. Azuma Makoto (Tokyo)

• Signature Style: Experimental and avant-garde, treating flowers as art sculptures.
• Notable Work: Known for sending floral arrangements into space and submerging them underwater, pushing boundaries of floral art.
• IT Influence: Makoto’s viral installations, shared widely on platforms like Instagram, blend technology and art, using high-definition photography and video to document his ephemeral creations.
• Location: Tokyo.
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5. Lewis Miller (New York City)

• Signature Style: Whimsical, colorful, and community-focused designs.
• Notable Work: Creator of the “Flower Flash” installations, transforming NYC streets with pop-up floral displays.
• IT Influence: Miller’s Flower Flashes gain traction through social media, turning public spaces into shareable art moments. His online presence drives engagement with his brand, Lewis Miller Design.
• Location: New York City.
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6. Thierry Boutemy (Brussels)

• Signature Style: Wild, natural, and cinematic arrangements.
• Notable Work: Floral designs for films like Marie Antoinette and high-profile fashion events.
• IT Influence: Boutemy’s work is amplified through digital platforms, with his collaborations for luxury brands like Lanvin shared widely online, enhancing his global reach.
• Location: Brussels.
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7. Preston Bailey (New York City)

• Signature Style: Extravagant, large-scale event designs.
• Notable Work: Designed for celebrity weddings and events, including for Donald Trump and Joan Rivers.
• IT Influence: Bailey uses digital portfolios and social media to showcase his opulent designs, attracting high-profile clients through a strong online presence.
• Location: New York City.
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8. Shane Connolly (London)

• Signature Style: Sustainable, seasonal, and regal designs.
• Notable Work: Created floral arrangements for King Charles III’s coronation and Prince William and Kate Middleton’s wedding.
• IT Influence: Connolly’s eco-conscious approach is promoted through online platforms, where he shares insights on sustainable floristry, appealing to environmentally aware audiences.
• Location: London.
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Why These Florists Stand Out

These florists combine artistic innovation with modern technology, using platforms like Instagram, e-commerce, and online workshops to expand their influence. Their work transcends traditional floristry, integrating digital tools to showcase creativity, connect with global audiences, and even redefine how floral art is experienced. Whether through viral installations or sustainable practices, they represent the cutting edge of the industry.